M.A. in Public Relations & Advertising

The study of Public Relations and Advertising highlights how organizations interact with their myriad publics in building and maintaining image, brand awareness, and public responsibility. (Program changes apply to students admitted after Spring 2005.)

This program is 12 courses, 36 credits, and includes both a core of PR & Advertising courses and options for electives in communication.

The following core courses are required in this concentration:

CJN 701 Communication Research Methods
CJN 704 Issues in Communication
CJN 705 Communication Theory
And students are required to take the following concentration requirements:

CJN 769 Introduction to Marketing Communication *
CJN 770 Advertising
CJN 771 New Media & New Markets
CJN 775 Crisis Campaign Management
CJN 777 Public Relations
And complete four graduate elective courses

* Note that this course may be waived for students with appropriate undergraduate backgrounds or work experience. Please discuss this with the graduate program director if you think you would qualify. If this course is waived, substitute for it: Elective course (1 course selected from graduate offerings)
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M.A. in Communication Studies

The graduate concentration in Communication Studies allows students to study the theory and practice of the discipline more broadly than other areas.  This program is 12 courses, 36 credits, and includes both a core of theory courses and options for electives in communication. (Program changes apply to students admitted after Spring 2005.)

The following core courses are required in this concentration:

CJN 701 Communication Research Methods
CJN 704 Issues in Communication
CJN 705 Communication Theory
And select four of the following courses:

CJN 730 Rhetorical Theory
CJN 735 Persuasion Theory
CJN 737 Intercultural Communication
CJN 738 Gender Communication
CJN 739 Interpersonal Communication
CJN 741 Media Studies
CJN 742 Cultural Studies
CJN 750 Organizational Communication
And complete five graduate elective courses

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M.A. in Organizational Communication

Understanding human communication in an organizational setting requires a broad range of skills:  being able to evaluate formal and informal communication networks, knowing how to involve communicators in the decision-making process, and identifying key areas of needed improvement.  The Organizational Communication concentration offers coursework designed to help understand and facilitate communication in formal organizations. (Program changes apply to students admitted after Spring 2005.)

This program is 12 courses, 36 credits, and includes both a core of Organizational Communication courses and options for electives in communication.

The following core courses are required in this concentration:

CJN 701 Communication Research
CJN 704 Issues in Communication
CJN 705 Communication Theory

And students are required to take the following concentration requirements:

CJN 735 Persuasion Theory
CJN 737 Intercultural Communication
CJN 739 Interpersonal Communication
CJN 750 Organizational Communication
And complete five graduate elective courses

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M.A. in Integrated Marketing Communication

The Integrated Marketing Communication specialization enables students to build a solid foundation with both communication and business perspectives.  This program is 12 courses, 36 credits, and includes a core of courses from Communication and from Marketing. (Program changes apply to students admitted after Spring 2005.)

The following core courses are required in this concentration:
 CJN 704 Issues in Communication
 CJN 705 Communication Theory

And students are required to take the following concentration requirements:

CJN 769 Introduction to Marketing Communication* 
CJN 770 Seminar in Advertising
 CJN 777 Public Relations
 CJN 779 Integrated Marketing Communication
 MBA 660 Marketing: The Challenge of Managing Value
 MKT 810 Marketing Research for Managers
 MKT 814 Strategic Marketing
Options (select 3 from list):
 CJN 750 Organizational Communication
 CJN 771 New Media and New Markets
 CJN 775 Crisis Campaign Management
 MKT 815 Consumer Behavior
 MKT 840 Direct Marketing

* Note that this course may be waived for students with appropriate undergraduate backgrounds or work experience. Please discuss this with the graduate program director if you think you would qualify. If this course is waived, substitute for it: Elective course (1 course selected from graduate offerings)

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Requirements for admission

Students seeking admission into the M.A. programs in communication must have:

• completed an undergraduate degree from an accredited institution of higher learning
• an undergraduate grade point average of 3.0
• taken one of the entrance examinations for evaluating probable success in graduate study [GRE, MAT, or GMAT (the latter for Integrated Marketing students only)]
• completed the application process with undergraduate admission
• and must have provided additional documentation and testing in the case of International Students
  

Contact us about M.A. study

Details of the requirements and applications are available by contacting:  
Office of Graduate Admission

Suffolk University
8 Ashburton Place
Boston, MA  02114

Telephone +1 617.573.8302
Email  grad.admission@suffolk.edu

If you have additional questions or need help to decide if our programs are right for you, contact:

Dr. Deb Geisler
Department of Communication and Journalism
Suffolk University
41 Temple Street
Boston, MA  02108
Telephone +1 617.573.8504
Email dgeisler@suffolk.edu