Suffolk Global MBA students who concentrate in International Marketing complete advanced electives in contemporary international marketing management theory and practice.  They take a closer look at topics in international product development and brand management, including market analysis and demand forecasting, global competition and positioning.  They explore product management issues, including global sourcing, channel strategies, pricing, and trade regulations and risks.  They delve more deeply into global customer relationship management and appreciate the complexity of cross-cultural consumer behavior and its impact on marketing communications strategies and programs.

International Marketing Concentration Electives

• MKIB 817  International Marketing
• MKIB 901  Global Consumer Cultures
• MKIB 902  Global Supply Chain Management
• MKIB 903  Managing and Communicating Brands in Global Markets
• MKT 810   Marketing Research for Managers