Students completing the BSBA degree with a major in marketing have a wide array of career possibilities, with entry level jobs in areas such as professional selling, account management, marketing research, retail buying and merchandise management, customer service and support, hospitality/tourism, advertising, and many others. Graduates will find career opportunities in many different types of commercial businesses as well as non-profit organizations.

For example:

• Consumer products companies such as Reebok, Harpoon Brewery, Dunkin’ Brands
• Retail companies such as TJX, Federated Department Stores, Stop N’Shop
• Advertising agencies such as Arnold Worldwide, Cone Inc.
• Hospitality companies such as the Omni Parker House Hotel
• Professional sports organizations such the Boston Celtics
• Financial services firms such as Citizens Bank, Fidelity, Shearson-Lehmann
• Marketing Research firms such as Marketing and Planning Systems
• Insurance firms such as Liberty Mutual
• Manufacturing firms such as Bose