MBA Concentrations

Welcome to the MBA marketing concentration and the International Marketing concentration within the Global MBA degree. We have some of the top marketing faculty in the country teaching in the MBA programs, and we have a variety of exciting marketing courses to choose from.

If you are interested in concentrating in marketing in the MBA program after you have taken Marketing Management, there are four suggested specializations. You must take four electives to concentrate in marketing:

Communications/Branding

Managing Brands/Communications Globally
Marketing Research
Strategic Marketing
Consumer Behavior

Strategic Marketing

One-to-one Marketing
Marketing Research
Strategic Marketing
Sales Management

Business-to-business Marketing

Strategic Marketing
Marketing Research
Sales Management
Global Supply Chain Management

Services Marketing

Services Marketing
Marketing Research
Strategic Marketing
Consumer Behavior

Note that you can complete a marketing internship as a part of any of the above specializations. You can also create your own specialization from the list of courses on this website.

The marketing department also offers courses which you can take to fulfull your international requirements:

International Requirement

International Marketing
Global Consumer Culture
Managing Brands Globally
Global Supply Chain Management

You cannot take more than two international requirements in marketing. If you are very interested in the global dimension of marketing, you may want to apply for the Global MBA degree, in which you can specialize in international marketing. Your five required courses would be:

International Marketing Concentration within the Global MBA degree

International Marketing
Global Consumer Culture
Managing Brands Globally
Global Supply Chain Management
Marketing Research

There is also a required marketing internship in the Global MBA program.

If you have any questions about concentrating in marketing, you can contact the MBA Advisor for the marketing department with questions:

Professor Giana Eckhardt
geckhardt@suffolk.edu
Phone: 617.994.4256