Zhen Zhu

Zhen Zhu

Zhen Zhu

Assistant Professor of Marketing

Telephone: 617.305.1712
Fax: 617.973.5382
E-mail: zzhu@suffolk.edu
Office location: Sawyer Building, 845

 

Areas of Expertise

New product development

  • Technology and product strategy
  • Services marketing
  • Psychometrics in Marketing
  • Asian Markets

Degrees

PhD, University of Illinois
MBA, BS, Fudan University, China

Languages

English and Chinese

Intellectual Contributions

Zhen Zhu’s Intellectual Contributions (pdf)