MKT-830

Course Number

MKT-830

Course Name

Marketing on Internet

Course Credits

3.00-

Description

’The course explores how the Internet, including the World Wide Web, can be used as an effective tool. Case studies from contemporary on-line businesses will be presented and discussed. Students will develop an Internet Marketing Plan involving intelligence gathering, target market analysis, and evaluation of the marketing mix for achieving the stated objectives. Finally, issues of security, privacy, and ethics will be discussed. The course will have the following learning components: lecture, guest presentation, and student development of an Internet Marketing Plan. Prerequisite: MBA 710 or MBA 660. Course also requires access to the Internet.’


	MKT-830 Course Number MKT-830 Course Name Marketing on Internet Course Credits 3.00- Description ’The course explores how the Internet, including the World Wide Web, can be used as an effective tool. Case studies from contemporary on-line businesses will be presented and discussed. Students will develop an Internet Marketing Plan involving intelligence gathering, target market analysis, and evaluation of the marketing mix for achieving the stated objectives. Finally, issues of security, privacy, and ethics will be discussed. The course will have the following learning components: lecture, guest presentation, and student development of an Internet Marketing Plan. Prerequisite: MBA 710 or MBA 660. Course also requires access to the Internet.’