P.AD-835

Course Number

P.AD-835

Course Name

Non-Profit Marketing & Comm

Course Credits

3.00-

Description

’This course analyzes the theory and practice of non-profit services marketing in relation to administration in the multiple non-profit business sectors, including the health care industry. The course will examine non-profit market economics, competition, product differentiation, market research, and innovative non-profit products and services.’