IBMK-422Course NumberIBMK-422 Course NameExport Management Course Credits3.00- Description’This course deals with formulating strategies and developing management skills necessary to succeed in global markets through exporting. The course content includes 1) an overview and analysis of the world trade, 2) legal and regulatory environments at the national and supranatural levels, 3) export market potential analysis and market selection, 4) assessment of company readiness to export, 5) export marketing plans and policies and 6) logistics and finance. Prerequisite: MKT 210 (formerly MKT 310). Recommended: IBMK 421.’ |
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